I’d just like to say a special thanks to Marc, Shona, Jo, Murray and Tony who took the time to leave a video testimonial at the end of the recent 26 Week Internet Marketing Plan seminar. (View video below)
The whole seminar was recorded to be released as a DVD set with additional bonus material. It’s going to be to be an ideal step-by-step Internet marketing strategy plan for marketing managers, business leaders and entrepreneurs. Watch this space!
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Mike’s the co-founder of AllMediaScotland, a media training company based in Edinburgh, Scotland. Click here to download the full interview transcript.
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The majority of people out there have probably saved their ‘favourite’ web pages on their computer on Internet Explorer or added them as bookmarks on Firefox. But how many people out there are actually using an online bookmarking service like del.icio.us and what are the benefits of doing so?
New phenomenon
Millions of people are using social bookmarking services to bookmark their favourite web pages – however these people are still in the minority because it’s still a relatively new phenomenon.
What are the benefits?
I believe that it’s only a matter of time before storing your bookmarks online becomes the norm. But why is that? Here are the 5 key benefits of using an online bookmarking service:
Benefit 1: Access from anywhere
The first key benefit is your ability to access you bookmarks from anywhere with a connection to the Internet. Because your bookmarks aren’t saved on your computer then this means that you can view and browse your favourite web pages from anywhere.
Benefit 2: Never loose your bookmarks
If you store your bookmarks locally on your own computer then what happens if your computer crashes and you loose all of your personal data? If your important information is stored on other people’s servers then this is limiting your risk.
Benefit 3: Tag your bookmarks
I’m sure that a lot of you will have a lot of bookmarks saved locally on your computer, yet struggle to store your favourite web pages it relevant categories. Wouldn’t you just love to store your information in multiple categories quickly and easily? Well, that’s exactly whattags are. All you do is pick the words that are relevant for each bookmark you are saving and you can find that link a lot quicker in the future by searching for your tagged word.
Benefit 4: Discover what’s popular
On most social bookmarking sites you can see what’s hot and what’s not – that is you can see what everybody else are sharing in their bookmarks for a particular tag. This is an excellent way of finding relevant bookmarks for you. Note: You don’t HAVE to share your bookmarks with other people, but most people don’t mind doing so.
Benefit 5: Network with like-minded users
If you see that one or two users are regularly saving the same bookmarks as you then you can make contact with them or add them to your ‘friends’ list to follow their bookmarking progress. This is an excellent way of benchmarking your bookmarking to ensure that it’s as relevant as possible to your industry.
Tips aimed at users
These five benefits of using online bookmarking service are aimed at users who wish to improve the quality of their own bookmarks.
Digg is a Social News powered website that allows users to ‘vote’ on the most popular news stories of the day. Because it is the users that decide on the relevance of each news story, it could be argued that the stories listed as most popular on Digg are a more accurate reflection of what’s hot and what’s not in comparison with a traditional news provider.
To Digg or Bury… that is the question
All stories that are featured on Digg are submitted by individual users. Other users then have the option to Digg (vote for) submitted stories as something which may be of interest or of use to other users. Users may also decide to Bury (vote against) stories which helps to eliminate spam.
Other Social News sites are available
Although there are other Social News websites such as Reddit and Netscape, Digg continues to be by far the most popular as we speak.
Do many people from your industry actively use Digg?
Reaching the Digg home page by having a news story of your own being ‘Dugg’ can bring an enormous amount of traffic to your website – although whether or not that traffic will be useful for you is another story. Take time to research whether or not there are many news stories that relate to your industry before spending too much time ‘Digging’.
Don’t just promote your own stories
If you decide that it may be worthwhile to use Digg as a marketing tool for your own business, make sure that you take the time to start commenting on other stories relevant to your industry before attempting self-promotion. This will help you learn how the Digg phenomenon works before approaching your own marketing from the wrong angle!