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Following the recent launch of the 26-week Internet Marketing Plan, it may have got you thinking about how you can drive sales of your product or service through an online launch.

Don’t put the cart before the horse

For many businesses the conventional way of releasing a new product is to send out a sales team once the product is available.

However, this doesn’t take advantage of the subtle, desire-building product launch process. If you decide to launch your new product without following a product launch schedule then you’ve got things the wrong way round - you’re putting the cart before the horse.

The Product Launch Guru

If you’ve taken the time to read about what’s included with the 26-week Plan, you’ll know that one of the bonus interview CDs is with Jeff Walker, the mastermind behind Product Launch Formula.

For many years now Jeff has honed his product launch formula program to provide a step-by-step process for businesses to follow, enabling them to maximise the impact of a new product release.

The Product Launch Process

So what are the basics behind an effective product launch?

1) Find out what your target market wants, tailoring your product towards your target market

2) Determine the optimum pricing point for your product by conducting surveys and offering an extremely limited pre-release version

3) Build enthusiasm and desire for your product prior to launch, ensuring that your target market knows when your product is launching and why it’s right for them

4) Launch your product, offering an additional, relevant, valuable incentive for people to make a purchase decision sooner rather than later

More tips on launching your own product

If you’re thinking of launching or relaunching a product of service in the coming few months then I’d highly recommend that you take a look at Jeff Walker’s Product Launch Formula.

At the time of writing Jeff is offering a free product launch blueprint which shows you how to perform your own launch.

The next podcast episode will be published on Monday 25th February.

Have you got an Internet-marketing related question that you would like answered in that podcast eposode?

Ideally I’m looking for questions that won’t take too long to answer (so I can cover as many as possible), and questions that will benefit ohter listeners.

Simply ask your question in the comments section below. Members of the 4 Phases of Internet Marketing membership site are guaranteed to have at least one question answered.

Note: Questions need to be submitted by Saturday 23rd February.

If you’d like to receive the transcript to our Craig McGill Podcast (free-of-charge) simply complete your details below and we’ll email it to you straight away.