Entries Tagged 'internet marketing solution' ↓

Celebrating 10,000 views of my “13 Pillars of Internet marketing” video on YouTube

I’ve had great success with video marketing over the past year, so I thought I’d share how I managed to drive over 10,000 RELEVANT YouTube visitors to one of my Internet marketing videos…

Here’s the link to the video:
http://www.youtube.com/watch?v=oheBDHB-IZU

Back in April 2007 I hosted my first major public Internet marketing seminar in Edinburgh, Scotland. I called the seminar the “13 Pillars of Internet Marketing”, focusing on the 13 key elements of an Internet marketing strategy.

I had the seminar filmed, so I decided to make the introduction / overview section around 10 minutes long - recorded with the intention of publishing it on YouTube. Thankfully I was spot-on with my timing - the video is nine minutes and 51 seconds long - just
short of the maximum length allowed for YouTube!

I wanted to optimize the video to appear in YouTube search results for the phrase ‘Internet marketing’. (And I’m pleased to say that the video has nearly always remained on the first page of YouTube results for that phrase since I uploaded it over a year ago.)

Here’s how I achieved this:

1) I included the keyword phrase ‘Internet marketing’ in the video title and video description

Note: If you include your domain at the front of your video description (in http://www.13pillars.com format), then YouTube will automatically turn this into a live link. (Remember to try and include a unique domain as a call to action within the video as
well so you can measure conversion rates)

2) I bookmarked my YouTube video link on a couple of social bookmarking sites

3) I emailed a list of approximately 1000 people asking for a favour - I said to people that I’d just uploaded a video and I’d really appreciate if they could take a look at it - and if they liked it, add a comment and give it a rating. Around 10 people out of the 1000 did this.

And within a month or so I was on the first page of YouTube search results for the keyword phrase ‘Internet marketing’.

That’s all it took - 10,000 relevant video views just like that!

Hopefully this will persuade you that if you haven’t tried it yet, you should give video marketing a go too!

By the way… have you added your comment to the video yet? ;-)

N.B. Make sure you register to get my free Internet marketing ebook.

Free Video - The Product Launch Blueprint

Blueprint Video

And The Winner Of The 26 Week Internet Marketing Plan Is…

Congratulations to Nigel Eccles from Hubdub who’s the winner of the free copy of the 26 Week Internet Marketing Plan! A fellow Edinburgh resident too!

Nigel, we’ll be contacting you over the next couple of days to arrange for you to get your complimentary copy.

For those of you not fortunate enough to win this time remember that the 26 Week Plan is scheduled to launch on Thursday at 12.00pm GMT.

Many thanks to all who entered.

Podcast 4 - Your Internet Marketing Question Answered

As promised, here’s the podcast episode which answers Internet marketing questions asked in a previous blog post.

 
icon for podpress  Podcast 4 - Your Internet Marketing Question Answered [28:11m]: Play Now | Play in Popup | Download

Have Your Internet Marketing Question Answered in the Next Podcast Episode

The next podcast episode will be published on Monday 25th February.

Have you got an Internet-marketing related question that you would like answered in that podcast eposode?

Ideally I’m looking for questions that won’t take too long to answer (so I can cover as many as possible), and questions that will benefit ohter listeners.

Simply ask your question in the comments section below. Members of the 4 Phases of Internet Marketing membership site are guaranteed to have at least one question answered.

Note: Questions need to be submitted by Saturday 23rd February.

Which Internet Marketing Topic Can I Help You With?

Next week I’m going to publish a free Internet marketing report on a topic chosen by you. Cast your vote below and I guarantee to write about the most popular topic.

Internet marketing topics:

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Podcast 3 - Craig McGill Interview

Here’s an interview I recorded with Craig McGill discussing online PR:

 
icon for podpress  Standard Podcast [43:46m]: Play Now | Play in Popup | Download

Craig’s from Beattie Communications and works as a Senior Account Manager with a specialist focus on new media. Click here to download the transcript.

Mike Wilson Interview Transcript

If you’d like to receive the transcript to our Mike Wilson Podcast (free-of-charge) simply complete your details below and we’ll email it to you straight away.