Entries Tagged 'internet marketing tips' ↓

I’ve had great success with video marketing over the past year, so I thought I’d share how I managed to drive over 10,000 RELEVANT YouTube visitors to one of my Internet marketing videos…

Here’s the link to the video:
http://www.youtube.com/watch?v=oheBDHB-IZU

Back in April 2007 I hosted my first major public Internet marketing seminar in Edinburgh, Scotland. I called the seminar the “13 Pillars of Internet Marketing”, focusing on the 13 key elements of an Internet marketing strategy.

I had the seminar filmed, so I decided to make the introduction / overview section around 10 minutes long - recorded with the intention of publishing it on YouTube. Thankfully I was spot-on with my timing - the video is nine minutes and 51 seconds long - just
short of the maximum length allowed for YouTube!

I wanted to optimize the video to appear in YouTube search results for the phrase ‘Internet marketing’. (And I’m pleased to say that the video has nearly always remained on the first page of YouTube results for that phrase since I uploaded it over a year ago.)

Here’s how I achieved this:

1) I included the keyword phrase ‘Internet marketing’ in the video title and video description

Note: If you include your domain at the front of your video description (in http://www.13pillars.com format), then YouTube will automatically turn this into a live link. (Remember to try and include a unique domain as a call to action within the video as
well so you can measure conversion rates)

2) I bookmarked my YouTube video link on a couple of social bookmarking sites

3) I emailed a list of approximately 1000 people asking for a favour - I said to people that I’d just uploaded a video and I’d really appreciate if they could take a look at it - and if they liked it, add a comment and give it a rating. Around 10 people out of the 1000 did this.

And within a month or so I was on the first page of YouTube search results for the keyword phrase ‘Internet marketing’.

That’s all it took - 10,000 relevant video views just like that!

Hopefully this will persuade you that if you haven’t tried it yet, you should give video marketing a go too!

By the way… have you added your comment to the video yet?

N.B. Make sure you register to get my free Internet marketing ebook.

As promised, here’s the podcast episode which answers Internet marketing questions asked in a previous blog post.

 

 Podcast 4 - Your Internet Marketing Question Answered [28:11m]: Play Now | Play in Popup | Download

As promised the 4 Phases of Internet Marketing site is now live:
http://www.26weekplan.com/live/4phases/

Here’s a summary of what you get:

1) A 61-page PDF report highlighting the 4 critical parts of any Internet marketing campaign

2) An opportunity to have the answer to your Internet marketing question featured in our upcoming podcast

3) A chance to win a copy of our soon-to-be released 4-DVD, 4-Workbook, 7-CD and 1 multimedia disc ‘26-week Internet Marketing Plan’ package

Here’s the link again:
http://www.26weekplan.com/live/4phases/

After a lot of work I’m pleased to announce that the ‘4Phases of Internet Marketing’ report will be released on Monday 18th February.

It will be published as part of the 4 Phases of Internet Marketing membership site - membership will be free for Purple Internet Marketing readers.

Thanks to last week’s survey I’ve managed to include a lot of the information requested by those who voted.

As part of the 4 Phases site I’m also going to include an opportunity to win a free copy of the soon-to-be released 26 Week Internet Marketing Plan.

It’s a busy time!

In the next few days I’m going to be launching a membership site called ‘The 4 Phases of Internet Marketing’. Membership will be free of charge to regular Purple Internet Marketing readers.

As part of the site I’ll be offering a 50-page PDF report, explaining the 4 Phases of Internet Marketing and giving examples of Internet marketing methods appropriate for each phase.

Thanks to last week’s survey I know that many people want advice on search engine optimization, so I’m going to include 8 key areas to focus on for your website as part of the report.

I also noticed in the survey results that there were many other methods of Internet marketing that you were keen to find out more about - so I’ll try and include as much additional information as possible.

Another benefit of 4 Phases membership will include a chance to win a free copy of the 26 Week Internet Marketing Plan - my soon-to-be-launched 4 DVD, 4 workbook and 5 CD package for marketing managers, business leaders and entrepreneurs.

All-in-all the 4 Phases of Internet Marketing membership site shouldn’t be missed… Watch this space!

Next week I’m going to publish a free Internet marketing report on a topic chosen by you. Cast your vote below and I guarantee to write about the most popular topic.

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The majority of people out there have probably saved their ‘favourite’ web pages on their computer on Internet Explorer or added them as bookmarks on Firefox. But how many people out there are actually using an online bookmarking service like del.icio.us and what are the benefits of doing so?

New phenomenon

Millions of people are using social bookmarking services to bookmark their favourite web pages - however these people are still in the minority because it’s still a relatively new phenomenon.

What are the benefits?

I believe that it’s only a matter of time before storing your bookmarks online becomes the norm. But why is that? Here are the 5 key benefits of using an online bookmarking service:

Benefit 1: Access from anywhere

The first key benefit is your ability to access you bookmarks from anywhere with a connection to the Internet. Because your bookmarks aren’t saved on your computer then this means that you can view and browse your favourite web pages from anywhere.

Benefit 2: Never loose your bookmarks

If you store your bookmarks locally on your own computer then what happens if your computer crashes and you loose all of your personal data? If your important information is stored on other people’s servers then this is limiting your risk.

Benefit 3: Tag your bookmarks

I’m sure that a lot of you will have a lot of bookmarks saved locally on your computer, yet struggle to store your favourite web pages it relevant categories. Wouldn’t you just love to store your information in multiple categories quickly and easily? Well, that’s exactly whattags are. All you do is pick the words that are relevant for each bookmark you are saving and you can find that link a lot quicker in the future by searching for your tagged word.

Benefit 4: Discover what’s popular

On most social bookmarking sites you can see what’s hot and what’s not - that is you can see what everybody else are sharing in their bookmarks for a particular tag. This is an excellent way of finding relevant bookmarks for you. Note: You don’t HAVE to share your bookmarks with other people, but most people don’t mind doing so.

Benefit 5: Network with like-minded users

If you see that one or two users are regularly saving the same bookmarks as you then you can make contact with them or add them to your ‘friends’ list to follow their bookmarking progress. This is an excellent way of benchmarking your bookmarking to ensure that it’s as relevant as possible to your industry.

Tips aimed at users

These five benefits of using online bookmarking service are aimed at users who wish to improve the quality of their own bookmarks.

What is Digg?

Digg is a Social News powered website that allows users to ‘vote’ on the most popular news stories of the day. Because it is the users that decide on the relevance of each news story, it could be argued that the stories listed as most popular on Digg are a more accurate reflection of what’s hot and what’s not in comparison with a traditional news provider.

To Digg or Bury… that is the question

All stories that are featured on Digg are submitted by individual users. Other users then have the option to Digg (vote for) submitted stories as something which may be of interest or of use to other users. Users may also decide to Bury (vote against) stories which helps to eliminate spam.

Other Social News sites are available

Although there are other Social News websites such as Reddit and Netscape, Digg continues to be by far the most popular as we speak.

Do many people from your industry actively use Digg?

Reaching the Digg home page by having a news story of your own being ‘Dugg’ can bring an enormous amount of traffic to your website - although whether or not that traffic will be useful for you is another story. Take time to research whether or not there are many news stories that relate to your industry before spending too much time ‘Digging’.

Don’t just promote your own stories

If you decide that it may be worthwhile to use Digg as a marketing tool for your own business, make sure that you take the time to start commenting on other stories relevant to your industry before attempting self-promotion. This will help you learn how the Digg phenomenon works before approaching your own marketing from the wrong angle!

First of all, what are ‘tags’?

Tags are a set of words or phrases that are attributed to a blog post (or other object such as an image) by making it easier to find by grouping the blog post with other pages of associated content.

These tags help users to conduct research in the field that they are interested in by helping them to easily source other associated information. Tags also assist search engines with determining page relevancy.

So what is a tag cloud?

A tag cloud is basically a weighted list of tags. The tags within the tag cloud are given this weighting via a larger or smaller font size. This allows the user to easily establish which tag category is the most popular and allows search engines to better determine the amount of focus from the website to a particular market segment.

This should therefore in theory aid your appeal to search engines for your more popular tags.

A blog is an online diary or journal. The term ‘blog’ is a shortened version of ‘web log’. A blog is usually a collection of comments revolving around one particular topic or perspective.

Although blogs have been around for over ten years, it is only within the last couple of years that they have started to generate mass appeal.

One of the most popular ways of starting a first blog is to use the free online blogging service, Blogger.com, which is now owned by Google.

Many businesses are now recognising the enormous marketing potential that a blog offers through RSS technology and have started to consider the medium as part of the corporate communication mix.

Wordpress is probably the most well-known open-source blogging software. It can be personalised to suit any businesses needs. Problogger by Darren Rowse gives a good example of what a professional blog can do for business.