Entries Tagged 'internet marketing tips' ↓

Del.icio.us is generally considered to be the most popular social bookmarking website.

What the heck is a social bookmarking website!?

Good question! A social bookmarking website is somewhere online that you can keep a record of all your favourite web pages. You can then log in from any computer around the world to access your favourites.

However, what’s even more important about a social bookmarking service is that it’s social. This means that if you want you can share your favourite web pages with other users – and you can see what everyone else is saving in their favourites.

This has two key benefits

A social bookmarking service offers two key benefits as well in addition to giving you the ability to access your favourite web pages on the move:

1) Because you can view web pages that have already been voted as relevant by real people – and not just search engines – the chances are that you won’t be trawling through tens of websites to find the information you need

2) Because these bookmarks are stored online, this gives search engines an opportunity to see what’s hot and what’s not at the moment. This means all you have to do is persuade you visitors to bookmark your site online in their favourites to increase your appeal to search engines!

RSS stands for ‘Really Simple Syndication’. It allows you to see when new articles have been added to PurpleInternetMarketing.com without having to visit our website every day.

When you subscribe to our RSS feed (free of charge), our latest Internet marketing tips appear on your home page as soon as they are published. You can then decide whether or not you want to read the full article.

Not all websites currently provide RSS, but it is growing rapidly in popularity and many others, including the BBC and CNN, offer it.

The first thing you need is something called an ‘RSS reader’. This is a piece of software that checks our RSS feed and lets you display a summary of the latest articles published on PurpleInternetMarketing.com. Some of the most popular software that lets you do this includes, Google Reader, My Yahoo and NewsGator.

Once you have chosen an RSS reader, all you have to do is copy our RSS feed website address which is http://feeds.feedburner.com/purpleinternetmarketing into the ‘add content’ section of your RSS reader software. You should then be able to view our most recently published Internet marketing advice articles.

Social Bookmarking is a phenomenon that has risen dramatically from the dust over the past two years, but what is it and what makes it so significant when it comes to online marketing?

Linking is still queen

When it comes to winning the search engine game, content is still king and linking is still queen. What this means is although the first thing that you need to focus on is quality content for your website, the next most important thing that you need to ensure is that you receives as many as possible QUALITY links to your site.

What are quality links?

Quality links have a combination between two things. Relevancy and trust. You must receive links to your website that are from websites or sections of a website that relate to your own content. In addition to this the websites that are linking to you need to be old and ideally .edu, .gov or .ac.uk etc. domains.

Search engines love to crawl social bookmarking sites

I can’t go on about the quality of your links too much here because that’s a whole topic by itself, but the reason in this case that I’ve brought the subject up is that search engines love to crawl good websites. And there aren’t much better websites for search engines to crawl than social bookmarking sites.

Why are social bookmarking sites so good for search engines?

The reason that search engines love to crawl social bookmarking sites is simple. Because humans are involved and the humans involved are organising their favourite web pages, search engines say that this provides a very strong indication that the ‘vote’ cast for the web page is extremely relevant.

How can you use social bookmarking to improve your search ranking?

Again, simple. Get as many people as possible (who ideally have similar interests) to save your web pages as part of their bookmarks. How do you do that? Well… there are ways of cheating the system a bit, but in the long run it’s not really worth it. It will come back and bite you on the backside.

How do you encourage people to bookmark your pages?

The best way to encourage people to bookmark your pages is to do two things.

1) Provide great content that people will want to come back to over time.

2) Make it very easy for people to bookmark your pages. (Like the ShareThis button at the bottom of this article)