Entries Tagged 'internet marketing tools' ↓

Congratulations to Nigel Eccles from Hubdub who’s the winner of the free copy of the 26 Week Internet Marketing Plan! A fellow Edinburgh resident too!

Nigel, we’ll be contacting you over the next couple of days to arrange for you to get your complimentary copy.

For those of you not fortunate enough to win this time remember that the 26 Week Plan is scheduled to launch on Thursday at 12.00pm GMT.

Many thanks to all who entered.

Next week I’m going to publish a free Internet marketing report on a topic chosen by you. Cast your vote below and I guarantee to write about the most popular topic.

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The majority of people out there have probably saved their ‘favourite’ web pages on their computer on Internet Explorer or added them as bookmarks on Firefox. But how many people out there are actually using an online bookmarking service like del.icio.us and what are the benefits of doing so?

New phenomenon

Millions of people are using social bookmarking services to bookmark their favourite web pages - however these people are still in the minority because it’s still a relatively new phenomenon.

What are the benefits?

I believe that it’s only a matter of time before storing your bookmarks online becomes the norm. But why is that? Here are the 5 key benefits of using an online bookmarking service:

Benefit 1: Access from anywhere

The first key benefit is your ability to access you bookmarks from anywhere with a connection to the Internet. Because your bookmarks aren’t saved on your computer then this means that you can view and browse your favourite web pages from anywhere.

Benefit 2: Never loose your bookmarks

If you store your bookmarks locally on your own computer then what happens if your computer crashes and you loose all of your personal data? If your important information is stored on other people’s servers then this is limiting your risk.

Benefit 3: Tag your bookmarks

I’m sure that a lot of you will have a lot of bookmarks saved locally on your computer, yet struggle to store your favourite web pages it relevant categories. Wouldn’t you just love to store your information in multiple categories quickly and easily? Well, that’s exactly whattags are. All you do is pick the words that are relevant for each bookmark you are saving and you can find that link a lot quicker in the future by searching for your tagged word.

Benefit 4: Discover what’s popular

On most social bookmarking sites you can see what’s hot and what’s not - that is you can see what everybody else are sharing in their bookmarks for a particular tag. This is an excellent way of finding relevant bookmarks for you. Note: You don’t HAVE to share your bookmarks with other people, but most people don’t mind doing so.

Benefit 5: Network with like-minded users

If you see that one or two users are regularly saving the same bookmarks as you then you can make contact with them or add them to your ‘friends’ list to follow their bookmarking progress. This is an excellent way of benchmarking your bookmarking to ensure that it’s as relevant as possible to your industry.

Tips aimed at users

These five benefits of using online bookmarking service are aimed at users who wish to improve the quality of their own bookmarks.

First of all, what are ‘tags’?

Tags are a set of words or phrases that are attributed to a blog post (or other object such as an image) by making it easier to find by grouping the blog post with other pages of associated content.

These tags help users to conduct research in the field that they are interested in by helping them to easily source other associated information. Tags also assist search engines with determining page relevancy.

So what is a tag cloud?

A tag cloud is basically a weighted list of tags. The tags within the tag cloud are given this weighting via a larger or smaller font size. This allows the user to easily establish which tag category is the most popular and allows search engines to better determine the amount of focus from the website to a particular market segment.

This should therefore in theory aid your appeal to search engines for your more popular tags.