Entries Tagged 'search engine optimization tips' ↓

As promised the 4 Phases of Internet Marketing site is now live:
http://www.26weekplan.com/live/4phases/

Here’s a summary of what you get:

1) A 61-page PDF report highlighting the 4 critical parts of any Internet marketing campaign

2) An opportunity to have the answer to your Internet marketing question featured in our upcoming podcast

3) A chance to win a copy of our soon-to-be released 4-DVD, 4-Workbook, 7-CD and 1 multimedia disc ‘26-week Internet Marketing Plan’ package

Here’s the link again:
http://www.26weekplan.com/live/4phases/

In the next few days I’m going to be launching a membership site called ‘The 4 Phases of Internet Marketing’. Membership will be free of charge to regular Purple Internet Marketing readers.

As part of the site I’ll be offering a 50-page PDF report, explaining the 4 Phases of Internet Marketing and giving examples of Internet marketing methods appropriate for each phase.

Thanks to last week’s survey I know that many people want advice on search engine optimization, so I’m going to include 8 key areas to focus on for your website as part of the report.

I also noticed in the survey results that there were many other methods of Internet marketing that you were keen to find out more about - so I’ll try and include as much additional information as possible.

Another benefit of 4 Phases membership will include a chance to win a free copy of the 26 Week Internet Marketing Plan - my soon-to-be-launched 4 DVD, 4 workbook and 5 CD package for marketing managers, business leaders and entrepreneurs.

All-in-all the 4 Phases of Internet Marketing membership site shouldn’t be missed… Watch this space!

If you’d like to receive our report ‘The 10 Biggest Search Engine Optimization Mistakes’ (free-of-charge) simply complete your details below and we’ll email it to you straight away.

The majority of people out there have probably saved their ‘favourite’ web pages on their computer on Internet Explorer or added them as bookmarks on Firefox. But how many people out there are actually using an online bookmarking service like del.icio.us and what are the benefits of doing so?

New phenomenon

Millions of people are using social bookmarking services to bookmark their favourite web pages - however these people are still in the minority because it’s still a relatively new phenomenon.

What are the benefits?

I believe that it’s only a matter of time before storing your bookmarks online becomes the norm. But why is that? Here are the 5 key benefits of using an online bookmarking service:

Benefit 1: Access from anywhere

The first key benefit is your ability to access you bookmarks from anywhere with a connection to the Internet. Because your bookmarks aren’t saved on your computer then this means that you can view and browse your favourite web pages from anywhere.

Benefit 2: Never loose your bookmarks

If you store your bookmarks locally on your own computer then what happens if your computer crashes and you loose all of your personal data? If your important information is stored on other people’s servers then this is limiting your risk.

Benefit 3: Tag your bookmarks

I’m sure that a lot of you will have a lot of bookmarks saved locally on your computer, yet struggle to store your favourite web pages it relevant categories. Wouldn’t you just love to store your information in multiple categories quickly and easily? Well, that’s exactly whattags are. All you do is pick the words that are relevant for each bookmark you are saving and you can find that link a lot quicker in the future by searching for your tagged word.

Benefit 4: Discover what’s popular

On most social bookmarking sites you can see what’s hot and what’s not - that is you can see what everybody else are sharing in their bookmarks for a particular tag. This is an excellent way of finding relevant bookmarks for you. Note: You don’t HAVE to share your bookmarks with other people, but most people don’t mind doing so.

Benefit 5: Network with like-minded users

If you see that one or two users are regularly saving the same bookmarks as you then you can make contact with them or add them to your ‘friends’ list to follow their bookmarking progress. This is an excellent way of benchmarking your bookmarking to ensure that it’s as relevant as possible to your industry.

Tips aimed at users

These five benefits of using online bookmarking service are aimed at users who wish to improve the quality of their own bookmarks.

First of all, what are ‘tags’?

Tags are a set of words or phrases that are attributed to a blog post (or other object such as an image) by making it easier to find by grouping the blog post with other pages of associated content.

These tags help users to conduct research in the field that they are interested in by helping them to easily source other associated information. Tags also assist search engines with determining page relevancy.

So what is a tag cloud?

A tag cloud is basically a weighted list of tags. The tags within the tag cloud are given this weighting via a larger or smaller font size. This allows the user to easily establish which tag category is the most popular and allows search engines to better determine the amount of focus from the website to a particular market segment.

This should therefore in theory aid your appeal to search engines for your more popular tags.

Del.icio.us is generally considered to be the most popular social bookmarking website.

What the heck is a social bookmarking website!?

Good question! A social bookmarking website is somewhere online that you can keep a record of all your favourite web pages. You can then log in from any computer around the world to access your favourites.

However, what’s even more important about a social bookmarking service is that it’s social. This means that if you want you can share your favourite web pages with other users - and you can see what everyone else is saving in their favourites.

This has two key benefits

A social bookmarking service offers two key benefits as well in addition to giving you the ability to access your favourite web pages on the move:

1) Because you can view web pages that have already been voted as relevant by real people - and not just search engines - the chances are that you won’t be trawling through tens of websites to find the information you need

2) Because these bookmarks are stored online, this gives search engines an opportunity to see what’s hot and what’s not at the moment. This means all you have to do is persuade you visitors to bookmark your site online in their favourites to increase your appeal to search engines!