Here’s a podcast I recorded recently with Dixon Jones which offers general Internet marketing tips:
Dixon is founder of Receptional, a long-standing Internet marketing consultancy based in Bedfordshire, England.
Entries Tagged 'seo techniques' ↓
Podcast 1 - Dixon Jones Interview
September 1st, 2007 — internet marketing email, internet marketing ideas, internet marketing specialist, podcast, seo company, seo techniques
What Is Digg And Should It Be Part Of Your Internet Marketing Strategy?
August 4th, 2007 — internet marketing ideas, internet marketing tips, seo strategy, seo techniques, seo tips, social news sites, viral marketing
What is Digg?
Digg is a Social News powered website that allows users to ‘vote’ on the most popular news stories of the day. Because it is the users that decide on the relevance of each news story, it could be argued that the stories listed as most popular on Digg are a more accurate reflection of what’s hot and what’s not in comparison with a traditional news provider.
To Digg or Bury… that is the question
All stories that are featured on Digg are submitted by individual users. Other users then have the option to Digg (vote for) submitted stories as something which may be of interest or of use to other users. Users may also decide to Bury (vote against) stories which helps to eliminate spam.
Other Social News sites are available
Although there are other Social News websites such as Reddit and Netscape, Digg continues to be by far the most popular as we speak.
Do many people from your industry actively use Digg?
Reaching the Digg home page by having a news story of your own being ‘Dugg’ can bring an enormous amount of traffic to your website - although whether or not that traffic will be useful for you is another story. Take time to research whether or not there are many news stories that relate to your industry before spending too much time ‘Digging’.
Don’t just promote your own stories
If you decide that it may be worthwhile to use Digg as a marketing tool for your own business, make sure that you take the time to start commenting on other stories relevant to your industry before attempting self-promotion. This will help you learn how the Digg phenomenon works before approaching your own marketing from the wrong angle!
What is a Tag Cloud?
July 6th, 2007 — internet marketing tips, internet marketing tools, organic seo, search engine optimization tips, seo techniques, tag clouds, website seo
First of all, what are ‘tags’?
Tags are a set of words or phrases that are attributed to a blog post (or other object such as an image) by making it easier to find by grouping the blog post with other pages of associated content.
These tags help users to conduct research in the field that they are interested in by helping them to easily source other associated information. Tags also assist search engines with determining page relevancy.
So what is a tag cloud?
A tag cloud is basically a weighted list of tags. The tags within the tag cloud are given this weighting via a larger or smaller font size. This allows the user to easily establish which tag category is the most popular and allows search engines to better determine the amount of focus from the website to a particular market segment.
This should therefore in theory aid your appeal to search engines for your more popular tags.
