What is Digg?
Digg is a Social News powered website that allows users to ‘vote’ on the most popular news stories of the day. Because it is the users that decide on the relevance of each news story, it could be argued that the stories listed as most popular on Digg are a more accurate reflection of what’s hot and what’s not in comparison with a traditional news provider.
To Digg or Bury… that is the question
All stories that are featured on Digg are submitted by individual users. Other users then have the option to Digg (vote for) submitted stories as something which may be of interest or of use to other users. Users may also decide to Bury (vote against) stories which helps to eliminate spam.
Other Social News sites are available
Do many people from your industry actively use Digg?
Reaching the Digg home page by having a news story of your own being ‘Dugg’ can bring an enormous amount of traffic to your website – although whether or not that traffic will be useful for you is another story. Take time to research whether or not there are many news stories that relate to your industry before spending too much time ‘Digging’.
Don’t just promote your own stories
If you decide that it may be worthwhile to use Digg as a marketing tool for your own business, make sure that you take the time to start commenting on other stories relevant to your industry before attempting self-promotion. This will help you learn how the Digg phenomenon works before approaching your own marketing from the wrong angle!