Entries Tagged 'strategic internet marketing' ↓
February 18th, 2008 — internet marketing plan, internet marketing tips, reports, search engine optimization tips, seo strategy, strategic internet marketing
As promised the 4 Phases of Internet Marketing site is now live:
http://www.26weekplan.com/live/4phases/
Here’s a summary of what you get:
1) A 61-page PDF report highlighting the 4 critical parts of any Internet marketing campaign
2) An opportunity to have the answer to your Internet marketing question featured in our upcoming podcast
3) A chance to win a copy of our soon-to-be released 4-DVD, 4-Workbook, 7-CD and 1 multimedia disc ‘26-week Internet Marketing Plan’ package
Here’s the link again:
http://www.26weekplan.com/live/4phases/
February 15th, 2008 — internet marketing plan, internet marketing tips, seo guide, seo report, seo strategy, strategic internet marketing, viral marketing
After a lot of work I’m pleased to announce that the ‘4Phases of Internet Marketing’ report will be released on Monday 18th February.
It will be published as part of the 4 Phases of Internet Marketing membership site - membership will be free for Purple Internet Marketing readers.
Thanks to last week’s survey I’ve managed to include a lot of the information requested by those who voted.
As part of the 4 Phases site I’m also going to include an opportunity to win a free copy of the soon-to-be released 26 Week Internet Marketing Plan.
It’s a busy time!
June 15th, 2007 — how to blog, internet marketing tips, seo strategy, strategic internet marketing
A blog is an online diary or journal. The term ‘blog’ is a shortened version of ‘web log’. A blog is usually a collection of comments revolving around one particular topic or perspective.
Although blogs have been around for over ten years, it is only within the last couple of years that they have started to generate mass appeal.
One of the most popular ways of starting a first blog is to use the free online blogging service, Blogger.com, which is now owned by Google.
Many businesses are now recognising the enormous marketing potential that a blog offers through RSS technology and have started to consider the medium as part of the corporate communication mix.
Wordpress is probably the most well-known open-source blogging software. It can be personalised to suit any businesses needs. Problogger by Darren Rowse gives a good example of what a professional blog can do for business.
March 29th, 2007 — internet marketing ideas, internet marketing tips, seo tips, social bookmarking, strategic internet marketing, viral marketing
Social Bookmarking is a phenomenon that has risen dramatically from the dust over the past two years, but what is it and what makes it so significant when it comes to online marketing?
Linking is still queen
When it comes to winning the search engine game, content is still king and linking is still queen. What this means is although the first thing that you need to focus on is quality content for your website, the next most important thing that you need to ensure is that you receives as many as possible QUALITY links to your site.
What are quality links?
Quality links have a combination between two things. Relevancy and trust. You must receive links to your website that are from websites or sections of a website that relate to your own content. In addition to this the websites that are linking to you need to be old and ideally .edu, .gov or .ac.uk etc. domains.
Search engines love to crawl social bookmarking sites
I can’t go on about the quality of your links too much here because that’s a whole topic by itself, but the reason in this case that I’ve brought the subject up is that search engines love to crawl good websites. And there aren’t much better websites for search engines to crawl than social bookmarking sites.
Why are social bookmarking sites so good for search engines?
The reason that search engines love to crawl social bookmarking sites is simple. Because humans are involved and the humans involved are organising their favourite web pages, search engines say that this provides a very strong indication that the ‘vote’ cast for the web page is extremely relevant.
How can you use social bookmarking to improve your search ranking?
Again, simple. Get as many people as possible (who ideally have similar interests) to save your web pages as part of their bookmarks. How do you do that? Well… there are ways of cheating the system a bit, but in the long run it’s not really worth it. It will come back and bite you on the backside.
How do you encourage people to bookmark your pages?
The best way to encourage people to bookmark your pages is to do two things.
1) Provide great content that people will want to come back to over time.
2) Make it very easy for people to bookmark your pages. (Like the ShareThis button at the bottom of this article)
