“A Strategic Internet Marketing Framework
for Marketing Managers and Business Leaders”

Testimonials from previous attendees
Who should attend
7-minute introduction video
About the course
Options to attend
100% satisfaction guarantee
Book now (Limited seats available)

Testimonials from previous attendees
(Click PLAY below)

Note: If the video is skipping, press pause to download before viewing

More testimonials from previous attendees

“A cracking, fast-paced journey into Internet marketing for every level. It's like 10 years of best practice squeezed into one day. Essential for those new to Internet marketing, and, even more so for those who think they already know everything.”

Rychard Sagal,
La Redoute
www.LaRedoute.co.uk

“Really useful – full of information that wets the imagination and takes marketing into the 21 st Century – uplifting and informative!”

Barbara Leggett,
Bradford University
www.bradford.ac.uk/management

“As a veteran of many Internet marketing courses I found this to be the best by far. Not too much jargon, relevant and do able!”

David Pank,
Manning Stainton
www.manningstainton.co.uk

“The course contains a lot of essential & relevant information and provides good weekly guidance for improving Internet communications.”

Tracy Burden,
Varilux
www.varilux.co.uk

“I enjoyed the fast pace as it kept my interest. It has given me the inspiration to go back and implement various elements to the Yeo Valley Organic site.”

Lizzie Tarleton,
Yeo Valley Organic
www.YeoValleyOrganic.co.uk

Who should attend

Marketing Managers, Marketing Directors, Business Leaders, Business Owners, Internet Marketing Managers, Entrepreneurs, Marketing Agencies, PR Agencies, PR Managers

7-minute introduction video
(Click PLAY below)

Note: If the video is skipping, press pause to download before viewing

About the course

Summary

Held in a specialist PC training centre, the 26-week Internet Marketing Plan is a 1 or 2-day course which explains the 'what' and 'how to' of an Internet marketing strategy, and is appropriate for any industry.

	About David Bain     David Bain David Bain is a serial Internet Entrepreneur and Internet Marketing Training Consultant based in Edinburgh, Scotland. Websites that he has founded include Destination Guide TV and Build Your Own Business as well as Purple Internet Marketing. Bain graduated with an MBA from Napier University in 2005.

It leaves you with a framework - and a set of extensive training materials for you to revisit - giving you everything you need to manage a highly successful Internet marketing campaign.

Delegates will have an opportunity to practice implementing various aspects of the 26-week Plan on PCs at the course.

What you will learn

PHASE 1 - WEBSITE STRUCTURE

· How to devise an online business model most suitable for your business
· What keywords are, how to choose them and how to use them on your website
· How to structure your website design in a manner that appeals to search engines
· How to convert your website visitors to customers
· The power of viral marketing including the definition of viral marketing, examples of extremely successful viral marketing campaigns and suggestions on how to harness the power of viral marketing for your own business
· How to measure and track your website visitors

PHASE 2 - AUTOMATION & LAUNCH

· The purpose of a blog, why the technology behind a blog is essential for your business and how to implement your own blog
· Why you have to know about RSS feeds and how to use them as a marketing medium
· How to encourage your website visitors to opt-in to receive your email updates, which technology to use and how to use it
· How to harness the power of blog communities
· How to drive visitors to your website from the automated publishing of your content on blog & RSS directories
· How to publish your own press release online with no or little cost and where to do it
· How to implement an effective pay per click advertising campaign

PHASE 3 - BROADEN YOUR BASE

	The Workbook, CD and DVD package

· Which directories are worthwhile paying to get your website listed in
· How to use industry specific directories to improve your search engine optimization
· Why local directories will become more important in the future and which ones are more important
· The power of publishing free-reprint articles online, how to do it and where to do it
· How to analyse why your competitors are successful online and how to mirror their success
· Why you have to be an active participant in industry relevant blogs and how to go about participating
· Why industry specific forums should be an important part of driving relevant traffic to your website

PHASE 4 - BROADEN YOUR HORIZON

· What an autoresponder is (no – it isn’t an automated email reply service!), why you have to have one and how to implement one
· Why you can’t afford to think that your website is ‘designed then done’ and how to go about adding new content and facilities for your visitors
· How to drive relevant traffic from social networking sites like Facebook, MySpace and LinkedIn
· How having your own 'software widgets' can funnel significant volumes of traffic to your website
· How to use audio as an effective form of Internet marketing and drive more subscribers to your updates
· Why video marketing is commonly misused and how to use video marketing successfully
· How to analyse the effectiveness of your Internet marketing campaign and choose the best path forward after completing the 26-week Plan

Note: The running order of the course may change, but the material covered will remain the same

Options to attend

You have 2 main options - you can either just attend day 1, or attend both day 1 and day 2.

Day 1 is the formal '26-week Plan' presentation which gives you a structured Internet marketing framework suitable for any business. Day 2 is a tutorial session, where every delegate gets to use a computer and is coached on how to implement the 26-week Plan. Practical examples are included in Day 2 which will include tips on improving website examples suggested by delegates.

A set of 4 workbooks are included in the price for every delegate. DVDs and CDs can also be purchased to provide additional ongoing support and training.

Pricing per delegate:

Option 1 - Day 1 and Workbooks - £299
Option 2 - Day 1, Workbooks, DVDs and CDS - £499
Option 3 - Day 1, Day 2 and Workbooks - £599
Option 4 - Day 1, Day 2, Workbooks, DVDs and CDs - £799 (Recommended)

100% satisfaction guarantee

We're so confident that you'll find the 26-week Plan course so valuable that we're able to offer a 100% satisfaction guarantee.

If at the end of the course you feel that you haven't got value for money, just hand back the training materials to your instructor and we'll give you a full refund. No questions asked.

Book now (Limited seats available)

Delegates are advised to book as soon as possible to ensure a seat. Telephone us on 0845 054 3580 if you have any questions before reserving your seat.